By CLIFF BRUNT AP Sports Writer
OKLAHOMA CITY (AP) — Isaiah Hartenstein never expected a museum visit to be life-altering.
Before the 7-foot center even signed his free agent contract with Oklahoma City two years ago, Thunder general manager Sam Presti told him onboarding would include a trip to the Oklahoma City National Memorial and Museum, the site where 168 people were killed on April 19, 1995.
Presti requires new players to go so they can understand what the locals endured as a result of the Oklahoma City bombing at the Alfred P. Murrah Federal Building.
The bombing itself didn’t stick with Hartenstein nearly as much as the aftermath. The community’s collective spirit moved him so much that he produced a 14-minute documentary called “The Oklahoma Standard.” Journalists and visiting first responders coined the phrase after being impressed with the way everyday people from the surrounding area aided the victims and rescue teams.
The mentality — to rise in the face of catastrophe, help collectively, rebuild, then do it all again if necessary — has carried the city through major tornadoes in 1999, 2003, and 2013. It’s a major part of the way Okies define themselves.
“We know when we put on the jersey what we’re playing for,” Hartenstein said. “I have a lot of respect for that.”
Presti has infused Oklahoma City’s first major professional sports team with a similar standard since it arrived from Seattle in 2008, from roster makeup to the franchise’s emphasis on community service.
The Thunder have developed one of the most rabid fanbases in the league, with the upper bowl of the Paycom Center being affectionately known as “Loud City.” A sports community that might differ on backing Oklahoma or Oklahoma State in football finds common ground for the team that put their city in the spotlight. After Oklahoma City defeated Indiana to win the its first championship last season, thousands celebrated during the victory parade.
“They work hard, they play hard,” longtime season ticketholder “Thunder Rob” Shahan said of the players. “As an Oklahoman, we’re not afraid to roll up our sleeves. We’re not afraid to help our neighbor when they need help. And that’s what the team embodies.”
City and team have risen together since former mayor Mick Cornett and businessman Clay Bennett helped bring the Thunder to the city, which is now on the map as an NBA champion. In 2028, two Summer Olympic events – canoe slalom and softball – will be held here. That same year, the Thunder will get a new arena.
“We’re rightfully proud of the way we responded to the bombing,” said David Holt, the current mayor. “But you can’t really build an identity on an act of terrorism, right? We were grateful that people helped us and we were thankful that people respected the way we responded, but we really ultimately needed a different word to follow Oklahoma City than bombing. And we found that word, and it’s the Thunder.”
Community Connection
The bond goes much deeper than basketball.
NBA star Kevin Durant and the Thunder Cares Foundation each donated $1 million for disaster relief after the Moore tornado in 2013. The Thunder Community Foundation has installed or refurbished 31 basketball courts in 17 counties across the state.
Hartenstein’s choice to debut his documentary at Classen SAS Middle School’s renovated auditorium is an example of intentional community connection. Eighth-grade drama students served as ushers at the April 11 event near downtown.
Sometimes, those kinds of acts have led to recognition. Russell Westbrook won the NBA’s Community Assist Award for the 2014-15 season. Hartenstein won the NBA Cares Award for community service during the 2025 offseason.
In turn, the fans have remained committed. They kept showing up after Durant left in free agency to join the Golden State Warriors in 2016 and again when the team went into full rebuilding mode after the 2020-2021 season.
Showing Up
The franchise believes that loyalty comes with responsibility. After the deadly 2013 tornado that destroyed Briarwood and Plaza Towers elementary schools, the Thunder got to work.
“There were Thunder players who came here and met with people and financially helped people,” recalled Leesa Kniffen, a season ticketholder who has taught at Briarwood for 25 years. “It started way before there was any formal rebuilding going on. It started at a personal level.”
The connection remained after Briarwood re-opened in 2014. In the library is a large, Lego-like display of a boy with an Oklahoma City Thunder jersey draped over his chest. Outside is a basketball court the Thunder built a year after the tornado and came back to resurface last year.
The kids who were rescued from the rubble at Briarwood now are in their late teens and early 20s.
Hezekiah Darbon, who was 6 that year, now is 19 and he remembers meeting Durant at a camp and meeting Serge Ibaka when the Thunder built a court at the school in 2014.
“They don’t say ‘Thunder Cares’ for nothing,” Darbon said. “And after going through that, honestly, it kind of feels more like ‘Thunder Loves.’”
New Superstars and a Possible Dynasty
The Thunder had a woeful stretch, going 22-50 in 2020-21 and 24-58 a year later. There was a silver lining: The poor finish allowed the Thunder to select Holmgren No. 2 overall and Williams No. 12 in the 2022 draft. Both have become All-Stars. By 2024, the Thunder were the No. 1 seed in Western Conference and have been the past two years as well.
Rob Clay believes he has been a good luck charm for the team. His deep, husky voice has made him one of the most popular national anthem singers since the team arrived. He moved to Oklahoma City in 2001 and never imagined he’d see anything like the Michael Jordan-led Bulls teams he admired as a Chicago native.
“If you are a true fan of basketball, if you are true analyst of basketball, you cannot deny that Oklahoma City — they are next in line and have the opportunity to be the next dynasty,” he said. “And it happened authentically. We drafted our team and we picked up free agents. It wasn’t something that was just put together to be a superteam.”
Indeed, the team was rebuilt internally, from the ground up — just like the city. The victory parade last year went right past the Oklahoma City National Memorial and Museum. The playoff opener this year was coincidentally held on the 31-year anniversary of the bombing.
“For us to represent the city and honor the victims and the families today with a home playoff game was a privilege for us,” Thunder coach Mark Daigneault said. “We don’t take that lightly.”
